I don't know why, but a full page ad in today's Times jumped out at me and slayed me with its inanity. Visa is flogging a "Black Card".
First, they claim that it's "not just another piece of plastic", it's "made with carbon". Well, credit cards are generally made out of polyvinyl chloride acetate, which in turn is made of vinyl chloride and vinyl acetate, and guess what? There's carbon in both vinyl chloride and in vinyl acetate, and therefore there's carbon in every damned credit card out there!
Second, they claim that it's "not for everyone. In fact, it is limited to only 1% of U.S. residents to ensure the highest caliber of personal service is provided to every Cardmember." Um, when I checked earlier, the population of the United States was over 300 million people. One percent of 300 million is three million people! A tiny, little, exclusive club of only three million of your dearest friends!
Who are they kidding?
At least they're buying newspaper ads and keeping the good grey lady afloat.