When in the course of blog events it becomes necessary for one writer to dissolve the advertising bands which have connected her with another and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's dog entitle them, a decent respect to the opinions of wo/man-kind requires that she should declare the causes which impel her to the separation.
Okay, that's a little belabored. But, as of today, I've dropped the BlogHer ad widget from my blog.
I originally signed up for their ad program thinking that it would a) provide a little pocket money and b) drive a little traffic via the links to other blogs in the network. I also thought - misguidedly - that running the ads, with the implicit signal that I'd been approved by the network, was a form of validation - you like me, you really like me!
In point of fact, the BlogHer widget does diddly squat as to traffic, and made my whole site load slowly. The income isn't worth the trouble - and on a real estate basis, dollars per pixel, the few other ads I've sold have paid a lot more. Furthermore, the contract with BlogHer constrained me as to some content - not that I really care to do any sponsored posts; I just don't like being told what not to do. There's also the issue of the ads themselves - given my earthy-crunchy eco-frugal nature, what the fuck was I doing running ads for Olive Garden and Hellman's mayo and Tyson Foods and Venus razors?
My blog gets a reasonable amount of traffic; no, I'm not The Bloggess, but people read and comment and read and don't comment. And frankly, the amount of traffic is fine; I'm not hoping to quit my day job because I'm not using this as much more than an outlet for me, for the things I think about.
Just so you understand how ridiculously small the income stream was, in the six month period from June 2011 to November 2011, I earned a grand total of $26.48 - enough to buy um, not much. And BlogHer owes me about that much for the seven month period that just ended, meaning that the monthly average has actually gone down. If I were Anna Viele, I might go into enormous detail about this and ad sizes and that and conspiracy theories, but I'm not. Suffice it to say, it wasn't worth it.
So I finally pulled the plug. Hallelujah!