27 November 2018

Giving Tuesday, Or How To Kill Two Birds With The Same Stone

You are probably inundated with posts, emails, tweets, and other messaging about Giving Tuesday.

May I offer another way to think about it?

You surely have people on your holiday gift lists who need a gift from you, but who don’t actually need anything. Yes? I know I do. Instead of buying a tie, or a scented candle, or another well-meaning but banal gift, make a charitable contribution in their name.

One less mug out there in the world, one more pair of toe shoes for a ballerina. It's a win/win.

Incidentally, Giving Tuesday is a new phenomenon - it only began in 2012, the brainchild of the 92nd Street Y. The intent was, and remains, lofty: "a way to pivot back to the values of community and gratitude celebrated on Thanksgiving after Black Friday and Cyber Monday." So, even though you're feeling overwhelmed by the solicitations pouring into your in-box, think about how you can kill two birds with one stone: a charitable contribution can be your gift to someone on your list.